“Everyone understands that less pressure on the body can yield reduced tossing and turning. “Millennials care about health and comfort like all people do,” he says. Koenig said it was the right time for a reboot because the bed introduces new technology while addressing old health concerns. Keith joined the business a year later, and the brothers became partners by 1975. His late brother, Kevin, founded City Furniture-which was originally named Waterbed City-in Fort Lauderdale in 1971. That’s why I believe Afloat is not just the new waterbed-it is the best bed ever.”įor Koenig, waterbeds are actually in his blood. “And they significantly improve on any prior waterbed ever made. “All these advancements were not available 20 years ago,” Koenig says. New specs include temperature control, better wave suppression, a universal fit for linens and an advanced memory foam layer. Koenig teamed up with waterbed inventor Charles Hall and former waterbed manufacturer Michael Geraghty, to retool the bed for 2018. But this isn’t some water mattress from the 1970s-this one has a few new tricks. The comeback marks the waterbed’s 50th anniversary since being created. In June, the furniture company launched a newly reimagined version of the waterbed-called Afloat-at three City Furniture locations, including the Sawgrass store in Tamarac as well as in West Palm Beach. The CEO of City Furniture and his wife, Kelly, used their last waterbed for 18 years despite Koenig’s company not even selling them anymore. “Steel springs eventually compress, as does all foam,” he says.
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